Craft beer becomes the main theme of consumption for young people
Craft beer becomes the main theme of consumption for young people
At the moment, chasing trends and personalization are the main melody of current young people. With the improvement of consumer demand for quality, the diversification of taste requirements and other consumer upgrade trends, it has gradually expanded to consumer groups of different ages, which provides a demand basis for craft beer.
What is the craft beer?
Craft beer, compared to industrial beer, the word "craft" is mainly reflected in raw materials and technology.
"What we care about is the taste, the whole-grain beer that is dedicated to the production of whole malt, without adding any auxiliary materials, brewing a strong flavor of wheat and alcohol, and insisting on restoring the original taste of beer." Yao Bo, general agent of Taishan fresh beer Zhangjiakou said that fine Brewed beer usually has higher quality raw materials, higher content of malt and hops, which makes the brewed wort concentration and alcohol degree higher. At the same time, most of the brewing process is carried out by using the Aier process, and the production process is not filtered. turbid. Industrial beer is usually filtered and pasteurized after fermentation to increase the shelf life of the beer, but it will also damage some flavors.
In general, craft beer is rich and suitable for drinks; industrial beer is light and suitable for all-you-can-drink. Industrial beer is like a mass consumer product in beer. It has a low taste, low alcohol content and a high degree of packaging. The craftsmanship is more like an independent designer brand, with aroma, taste and personality.
The new favorite of the wine consumption market
Craft beer is highly sought after and has become a corner of the young people's wine consumption market. In the role of young people's gatherings and social scenes, people are more inclined to choose emerging categories that are similar in taste to soft drinks and light alcohol, so that most people present can accept it. The traditional cheap industrial beer can no longer meet the needs of the mass beer, and the craft beer market is thus opened. The “small and beautiful” personalized beer brand has gradually become the secret weapon for occupying young people.
As a representative of China's craft beer, Taishan puree beer is essentially different from the common industrial beer on the market. After the Taishan puree beer is fermented, the liquor is not filtered, and the most original beer is directly bottled. Its liquor is naturally turbid, and there will be sedimentation at the bottom of the bottle for a long time. This is the essential difference between Taishan puree beer and industrial beer. Taishan people put the trademark on the back, which reminds consumers that when drinking, the bottle is poured down, so that the precipitate can be evenly mixed, so that consumers can drink the best taste.
Are you interested in craft beer or plan to open the pub brewery? Welcome to contact us for more information about the craft brewery equipment.
